How Diseño Create Is Turning Creativity Into Community Impact

SAN ANTONIO, Texas — Since launching earlier this year, San Antonio-based creative branding company Diseño Create has demonstrated that thoughtful design can do more than create memorable brands. It can strengthen communities, inspire action, and help organizations tell their stories in meaningful ways.

Specializing in custom apparel, signage, and branded merchandise, Diseño Create creates products that do more than showcase a logo. Each piece is designed to spark conversation, celebrate identity, and strengthen the connection between organizations and the communities they serve.

Established by Founding Partners Jon Jimenez, Michael Vela, and Daniel Cardenas, Diseño Create combines decades of experience in branding, communications, marketing, and creative strategy. Together, the founders have spent their careers helping businesses, nonprofits, and community organizations build stronger brands, deepen community connections, and inspire action through thoughtful communications and creative strategy. They bring that same philosophy to every Diseño Create project.

From day one, Diseño Create has embraced a simple philosophy: Design with Purpose. For the company, that means creating products that not only represent an organization but also advance its mission.

That belief has guided the company's first community fundraising initiatives, using creativity to strengthen communities through custom apparel that raises awareness, encourages engagement, and supports meaningful causes.

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One of Diseño Create's first community initiatives brought together the Salesian Sisters of St. John Bosco School and local artist Imelda Robles to create a limited-edition San Antonio Basketball themed fundraising T-shirt. The collaboration celebrated San Antonio's love for basketball while helping raise funds for student programs and campus improvements.

Following that effort, the company introduced its Pride Powers Progress Fundraising T-shirt campaign, donating a portion of proceeds from every shirt sold to support the San Antonio LGBTQ+ Chamber of Commerce and its mission of advancing LGBTQ+ businesses while fostering a more inclusive economy. Diseño Create most recently partnered with the San Antonio Book Festival on its “Keep the Story Going” campaign, supporting campaign merchandise, social media collaboration, and community outreach through local vendor pop-ups. The partnership has helped extend the campaign’s reach and connect more people with the book festival’s mission.

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While each initiative supports a different cause, they all reflect the same belief: thoughtful design has the power to spark conversations, inspire community pride, and create meaningful impact.

"Anyone can put a logo on a T-shirt," said Michael Vela, Founding Partner of Diseño Create. "Our goal is to create products people are proud to wear because they believe in what they represent. When a design helps an organization tell its story, raise awareness, or inspire someone to get involved, that's when we've succeeded."

As Diseño Create continues to grow, the company plans to expand its partnerships with nonprofits, schools, businesses, and community organizations, creating more opportunities to transform creative ideas into meaningful community impact. The company hopes to become the first call organizations make when they're looking to tell their story through creative products that inspire action, build community, and make a lasting impact.    

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About Diseño Create

Diseño Create is a San Antonio-based creative branding company specializing in custom apparel, promotional products and signage. Founded by Jon Jimenez, Michael Vela and Daniel Cardenas, the company helps businesses, nonprofits and community organizations bring their ideas to life through thoughtful, purpose-driven products. At the heart of Diseño Create is a simple belief: good design should do more than look good. It should tell a story, build connections and make an impact.